About us
OB-Wholesale is a professional B2B portal connecting Korean and European beauty brands with wholesale clients, beauty salons, and e-commerce retailers across Europe. We combine the trusted reputation of Yoko with a focus on efficiency and transparency in wholesale trade.
The beginnings: Yoko as an online store
The Yoko brand began its journey as a fully online store. In 2021, we launched our first e-shop yoko.lv, which quickly became one of the leading beauty e-commerce projects in the Baltics. From day one, our goal was to deliver genuine products, expert service, and a convenient online experience for every customer.
In 2022, we expanded to Lithuania with yoko.lt. In 2023, we began operating across 15 European countries. In 2024, we entered Estonia (yoko.ee) and grew our catalog to over 2,000 products. In 2025, we launched in Finland (yokoskincare.fi), with warehouse stock exceeding 25,000 items. That same year, we started our wholesale platform under the brand OB-Wholesale — ob-wholesale.com.
Transition into wholesale: Yoko → OB-Wholesale
Building on Yoko’s expertise and understanding of the market, we created OB-Wholesale — a dedicated B2B platform. We carried Yoko’s quality and reliability into wholesale, adding tools like advanced catalogs, flexible terms, and seamless integration for business partners.
Yoko-OB-Wholesale unites the legacy of Yoko with the strength of a wholesale ecosystem:
- Yoko — the retail brand and e-commerce network for end customers
- OB-Wholesale — a dedicated platform for wholesale partners
Why choose us
- Official & certified supply — official partners and distributors for Medi-Peel, Skin1004 and Dr. Althea
- Transparent wholesale model — low MOQs, clear pricing, flexible discounts
- Reliable logistics — insured shipments, full tracking, trusted carriers
- Trust & reputation — 98% positive reviews, shipping to 20+ European countries
Our core values
- Quality & authenticity — only original, verified products
- Transparency & honesty — openness at every stage
- Partnership & trust — long-term cooperation over one-off deals
- Expertise & growth — growing together with our partners